Celebrating a strong first three months across organic and paid, and shaping what comes next. This isn't a restart. It's the same strategy, made to feel even more like TGR.
Three months in, we've built a more consistent presence for TGR, tested different landlord messages, introduced more team and local content, and grown the paid advertising activity. Most importantly, we're starting to learn what people actually respond to.
August figures are current as at 18 August and still moving.
| Month | Landlord Leads | Cost Per Lead | Awareness Website Visits | Cost Per Visit |
|---|---|---|---|---|
| June | 11 | $41.33 | 368 | $1.22 |
| July | 8 | $59.26 | 1,044 | $0.47 |
| August (to date) | 13 | $21.88 | 792 | $0.35 |
Awareness is becoming more efficient, cost per website visit has come down every single month. Fresh Lead Gen creative has produced a strong response, August's refreshed angle is our best result yet. And we now have three months of real learning to build the next quarter from, rather than guesswork.
Across organic and paid, the same pattern keeps showing up. The more human and specific the content feels, the stronger people respond. Here's what three months of posting and testing has told us.
Less content that any property management company could post. More content that could only come from TGR.
The overall strategy stays the same: build trust with landlords, stay familiar to those who may need TGR in future, and create opportunities with those ready to have a conversation now. What changes is how we bring that to life.
We keep the current posting rhythm, with greater emphasis on four areas.
Brand Awareness keeps TGR visible and familiar before landlords are ready to make a change. It's become increasingly efficient over three months, so there's no reason to remove it.
Lead Generation creates a clear next step for landlords ready to talk. August's result so far gives us enough confidence to shift slightly more budget its way.
Same total spend. The original plan always intended to shift more budget to Lead Generation once we had a learning period behind us, this continues that direction without increasing overall spend.
Before increasing total budget, we want a clearer picture of the quality of the enquiries already being generated.
Keeping this simple, and building from what we're learning rather than continually introducing new campaigns.
The best content is already happening inside TGR. We just need to see more of it. No professionally produced photos or videos required, a phone photo, quick video, forwarded email or message is enough.
If the answer is yes, send it through. We'll take the raw material and turn it into content. The more the team feeds us, the sharper every post and every ad becomes.
Cost per lead tells us how efficiently we generated an enquiry. It doesn't tell us whether it became good business.
Was it a genuine landlord? Did it lead to an appraisal or a meaningful conversation? Did any become a new management?
This is what will help us make much stronger decisions about where future advertising spend goes.
More real. More proof. More local. Supported by paid advertising that keeps TGR visible and creates a clear path to enquiry when a landlord is ready.
By the end of the next three months, a clearer understanding of which stories, messages and offers move landlords from awareness to enquiry.
What's TGR's main feedback on how the last few months have gone, and what are the key priorities for the next month?
Are quality landlord enquiries our main paid priority for the next three months?
Are we happy to keep the $1,000 Meta budget and move to a $400 Awareness / $600 Lead Generation split?
Are we happy to test the Rental Health Check alongside the existing rental appraisal?
Can we encourage the wider team to send through more real photos, videos, results and stories as they happen?
Real people. Real moments. Real landlord questions. Real results. Supported by paid advertising that keeps TGR visible and creates a clear path to enquiry when a landlord is ready. Looking forward to building the next three months together.